Finding a low-fat, no-cholesterol, vegan source of protein is a major boon to any health-conscious diet. That's what makes Impossible Foods' new health certification a big deal. The company's ...

In order to mimic meat's structure, meat alternative manufacturers use processes such as stretching, kneading, folding, layering, 3D printing, and extrusion. Why Impossible Foods isn’t focusing on the ...

Impossible Foods has formed a "strategic partnership" with food tech firm Equii to expand its protein offering beyond plant-based meat. The tie-up will see Impossible Foods add high-protein, ...

Impossible Foods is refocusing its brand identity by calling attention to the “craveability of meat” in hopes of appealing to both plant-based and non plant-based consumers, the company announced at ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--This month, Impossible Foods is bringing its fan-favorite Impossible™ Chicken From Plants to select Whole Foods Market locations in the US, expanding consumer ...

Impossible Foods CEO Peter McGuinness joins 'The Exchange' with CNBC's Kate Rogers to discuss Impossible Foods' branding aimed at attracting meat eaters, obstacles facing the plant-based meat industry ...

Impossible Foods hopes to add its plant-based burgers to European menus this year, bringing to a close a six-year quest to enter the world’s biggest market for meat alternatives. It would mark a major ...

REDWOOD CITY, CALIF. — Impossible Food’s chief executive officer Peter McGuinness has announced he is departing the company. Stepping in to handle McGuinness’s responsibilities will be the company’s ...