Wall Street loves writing obituaries too early. Back in 2020, for example, Unity Software (U) was one of the hottest IPOs in tech. Investors couldn’t get enough of the pitch: a rendering engine that ...

Unity Software (U) pivots to high-margin AI ads; strategic revenue is +38% YoY and EBITDA margin 29%→33%. Read here for a ...

The AI assistant is built directly into Unity Editor workflows. Unity AI supports asset generation and editor automation. Developers can connect third-party AI tools through AI Gateway. Unity has ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity has announced the launch of the Unity AI open beta, now available to all developers using Unity 6 or later. Unity AI is built directly into the editor and operates based on the actual context of ...

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Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to accelerate game development and help creators build better games faster. The ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...