Apple has unveiled an App Store campaign in Japan, transforming the store’s logo into a creative portal that opens on to a multi-universe of 16 app categories. Each universe is rendered in a distinct ...
Google introduced new creative formats for iOS App Install campaigns, including co-branded YouTube ads and playable end cards. Target ROAS bidding and expanded AI ...
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Google Ads adds VTC bidding for app campaigns
Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, ...
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