You won’t magically turn the boys of gen alpha soft if you include some colours on their swimmers. In fact, a little pink or orange might just save their life! Want to join the family? Sign up to our ...

COMMENT: " I don’t need to send signals that’s my toddler's an ocean beast, I need to keep my eyes on the bugger! This is an alarming safety issue." It’s no secret that the big brands are still wildly ...