The 2022 Mille Miglia has begun and Chopard is once again the sponsor, official timekeeper and participant in this historic antique car rally in Italy. This year the four-day rally will run till June ...

One of the most well-known auto races in history, the original Mille Miglia was a 1,000-mile (hence the name) endurance race that was held on the open roads of Italy from 1927 to 1957—with a break for ...

Since 1988, Swiss luxury watchmaker Chopard has celebrated the classic Italian 1000 Miglia car race with timeless models that feature a sporty character and retro elements, mirroring the rally that ...

Listening to Chopard copresident Karl-Friedrich Scheufele describe the company’s 30-year relationship with Italy’s beloved Mille Miglia race, it’s immediately apparent that this is no mere corporate ...

The key to designing a great car-themed watch is to keep it car-adjacent without being too on the nose. The watchmaker should exploit some linkage between watches and automobiles but not create ...

Few auto racing records still stand from 1955, and only one has a watch commemorating it. In 1955, British driver Sir Stirling Moss finished the Mille Miglia with a record time that has remained ...

Chopard and Bamford Watch Department have teamed up once again for an exclusive collaboration. This time around, the two parties worked together to deliver the Mille Miglia GTS Power Control Bamford ...

Chopard has once again nabbed pole position at the Mille Miglia. The Swiss watchmaker has returned as world sponsor and official timekeeper of the famous Italian endurance rally for another year, ...

If you are in the market for a new timepiece you may be interested in the Chopard’s Mille Miglia Classic Chronograph watch now available to purchase priced at $7,970. Featuring a 42 millimetre case ...