PepsiCo (NASDAQ: PEP) and Coca-Cola (NYSE: KO) just delivered first quarter results that expose a widening gap between the ...

T here are few rivalries in business as fierce and long-lasting as that between Coca-Cola and Pepsi. For more than a century ...

For more than two decades, Coca-Cola has been a staple in Michigan State University dining halls, supplying the fountain drink machines that thousands of students use each semester. The "Mountain ...

At POSSIBLE 2026, PepsiCo Chief Marketing Officer Mark Kirkham details why brands need to have an omnichannel-first mindset ...

Coca-Cola Classic continues to reign as the top carbonated soda brand in the United States. But longtime rival Pepsi has climbed back up the ranks.

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics.

ATLANTA (ANF/Gray News) — The Coca-Cola Company has signed an agreement with Marriott International to replace its competitor Pepsi as Marriott’s beverage provider around the world. Pepsi had been ...

THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic polar bear the Pepsi Challenge, letting a CGI bear have a blind taste test between Pepsi and Coke’s zero-sugar options.

Coca-Cola and PepsiCo posted stronger-than-expected Q1 results but are pursuing sharply different strategies. Coca-Cola is leaning on its fast-growing Zero Sugar brand and an asset-light concentrate ...

On April 23, 1985, Coca-Cola made a decision that would go down as one of the biggest marketing failures in history. For the ...