Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The Droga5 spot holds off Yeti’s “Don’t Get Them a Yeti” in a battle of holiday ads. Accounting and professional services giant PwC, also known as PricewaterhouseCoopers, has appointed Interpublic ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Spotify is stepping up its pitch to advertisers with the launch of a new internal creative agency. The ...

The use of generative artificial intelligence in advertising has been a subject of huge controversy. Many creatives are hostile towards the use of AI in art, contending that AI models are trained on ...

Across digital commerce and performance marketing, the pace of content production has accelerated. Brands today are expected to maintain a steady flow of product imagery, advertising creatives, and ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

Last June, I wrote a piece on artificial intelligence (AI) that caused what can only be described as a collective aneurysm in ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

A year ago, Rory McEntee kicked up a storm by suggesting AI fulfills all his agency needs. The gym brand marketer returns to ...