Business analytics is already a pervasive concept in the enterprise, although different types of analytics produce different results, with different business value. While older concepts, such as ...

Businesses today run on data. Businesses of all types and sizes -- from convenience stores to multinationals -- use data for reporting, planning, marketing and managing their daily work. We truly live ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Prescriptive analytics is a type of data analytics that provides guidance on what should happen next. It's related to descriptive, diagnostic and predictive analytics. Descriptive analytics aims to ...

Healthcare analytics no longer ends at dashboards and retrospective reports. Organizations are increasingly seeking analytics that not only explain what happened but also guide what needs to happen ...

Customer relationship surveys play a major role in helping improve the customer experience and increase customer loyalty. By gathering customer perceptions of their experience as well as their ...

The role of a marketer has changed dramatically over the past two decades. I’ve seen it firsthand, having led marketing teams at technology companies of varying sizes and stages of maturity, from a ...

Industrial companies have been using a form of prescriptive analytics for quite some time, particularly for maintenance and field service. Though rarely ever explicitly referred to as “prescriptive,” ...

A robot mounts a windshield on a Mercedes Benz A Class on the assembly line at the Daimler AG factory in Rastatt, southwestern Germany, on February 4, 2019. THOMAS KIENZLE/AFP/Getty Images I have to ...

Industrial companies increasingly compete in markets affected by globalization and rapid technology advancements. To survive and thrive in these markets, these companies are attempting to leverage ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...