Direct mail has proven again and again that it isn’t just surviving the digital era, it’s outperforming expectations. As marketers face rising acquisition costs, data privacy changes, and a growing ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period? Sure it's nice to imagine what life was like all those millions of years ago, and hey ...

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by ...

WHEELING, Ill., June 3, 2025 /PRNewswire/ -- sg360°, a top direct mail provider in the U.S., has unveiled findings from the 2025 Future of Direct Mail research. This is the fifth annual research ...

In this industry, we love a good data set, especially when it shows that direct mail is back in business. So check out the just-released 2025 Benchmark Report from Franklin Madison Direct. What’s ...

New Winterberry Study Indicates 80% of Brands Increasing Direct Mail Spend: Is Your Print Business Ready? The direct mail marketing industry is redefining its value proposition for 2025, shifting from ...

While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...

Direct mail marketing sound old school to some, but as the adage goes: "If it ain't broke, don't fix it." Direct mail marketing has its own set of advantages that can make a huge impact on your ...

For the past decade, many business owners have regarded direct mail as the ugly stepsister of print or broadcast advertising. Loud, misleading and cluttered pieces mailed anonymously to millions of ...