The deal will allow Barbie owner Mattel to once again develop dolls based on the Disney Princess brand. South China Morning Post via Getty Images Toy giant Mattel said Wednesday it has wrested back ...

(CNN) — It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along ...

The American Girl doll line is adding another iconic animated Disney character to its lineup Tuesday — with more on the way — thanks to a new multi-year licensing agreement renewal.

The reunion comes after Hasbro bested the rights for the “Frozen" and princess products away from Mattel in 2014. Toy company Mattel has won back the licensing rights for Disney's princess and “Frozen ...

Mattel Creations has launched three new Disney Princess dolls in a collection called “Once Upon a Whimsy.” The collection includes a Tiana doll (The Princess and the Frog), an Ariel doll (The Little ...

Mattel Inc said on Wednesday it had won a license to make toys based on Walt Disney Co's "Frozen" franchise and princess lineup, years after losing the license to rival Hasbro Inc. Hasbro did not ...