Until recently a purely lab based technology, brainwave (electroencephalograph or EEG) headsets are trickling into the marketplace in a number of different guises. But what exactly do these devices do ...

Has a major car company proven that 'car design is on a par with the most basic of human emotions'? We increasingly seem to be bombarded with adverts and PR stunts which make grandiose claims about ...

Only Slate Plus members can gift Slate stories. Become a member to share 10 free articles a month. The prefix “neuro” is attached to an increasing number of other terms these days. There are people ...

Imagine walking into your favorite store. As you stroll through the aisles, a particular product catches your eye. You feel an inexplicable pull toward it, almost as if it’s calling out to you. You ...

US — Schlesinger Associates has partnered with Interactive Video Productions (IVP) to launch an EEG neuromarketing data collection service for in-depth interviews. IVP’s MobiLAB™ EEG measures ...

Company's Breakthrough Technology Poised to Revolutionize the Future of Neuromarketing; Endorsed by Leading European Brain-Computer Interaction Consortium NEW YORK, March 21, 2011 /PRNewswire/ — ...

Thirty men and women study a sporty silver test model of a 2011 Hyundai. The 15 men and 15 women are asked to stare at specific parts of the vehicle, including the bumper, the windshield and the tires ...

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Any political pollster will tell you that answers can never be better than the questions that prompted them. The same is true in marketing research. Badly planned consumer surveys and focus groups ...

Opinions expressed by Entrepreneur contributors are their own. What if you could read minds? I’m slowly becoming more and more intrigued by neuromarketing and the science of being able to read a ...