This viral event and series of memes are based on the idea of rival fandoms temporarily putting aside their differences to unite against the widely disliked film Lesbian Space Princess. Here's how ...

From Taylor Swift’s record-breaking The Eras Tour to the explosion of popularity in video games, the power of fandom is evident. In fact, 80% of consumers say their fandom brings them excitement and ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Fandom has always been emotional. But for most brands, it has also been largely invisible.

In the last twenty years, fandom and mass culture have basically merged. Fans and fandom spent the 2000s fighting for legitimacy and proving their combined worth. And corporations? Well, they spent ...

Fan Service is a column by pop culture and fandom writer Stitch that looks at the highs and lows of fandom, and unpacks how what we do online, and for fun, connects back to the way we think about the ...

Fandom is not a new word, but people talk about it more often than ever before. Be it music or sports, the world has experienced how powerful fans’ hearts can be—not only in entertainment but also for ...

Phone-free concerts and Spotify's events are giving young fans an increasingly rare opportunity to connect in person.

An article a few weeks ago in Salon was ominously titled “Let’s all stop ignoring The Fandom Menace. It’s real, and it’s winning.” The article contends that toxic factions have become a built-in ...

Explore the latest insights into sports viewership trends with the new College Football Fandom Index and its impact.