The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

That is why audits have become more important than ever not as technical checklists, but as strategic tools for clarity and control. At dentsu Performancemedia, GA4 and GTM (Google Tag Manager) audits ...

Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching. Google Analytics is the top player when it comes to tracking ...

GA4 provides valuable insights into user interactions on your website. Learn how to analyze key metrics like sessions, session duration, and events to refine your digital strategy. Beyond page visits, ...