McDonald's collab with TMNT x Hello Kitty brings a Happy Meal anime legacy to life. McDonald’s has unleashed a ninja-kawaii crossover with the Teenage Mutant Ninja Turtles (TMNT) and Hello Kitty Happy ...

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

Kids are notoriously picky eaters, and any parent or caregiver worth their salt will have a few tricks up their sleeve to keep finicky little bellies well-fed. To make sure lunch boxes come home empty ...

Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses of young ...