2026 is bound to be a rosy year for the Lego company, literally. Beyond releasing a number of highly-anticipated sets, the company is also expanding its brick palette into new territory. Meet Warm ...
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LEGO's Secret Pink Bricks
Have you ever noticed random pink LEGO bricks in your LEGO set while building? Although these pink LEGO bricks are most commonly included in LEGO Star Wars sets, they are becoming increasingly common ...
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Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1
In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...
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