The Apprentice star lavished praised on the ITV show he watched on Wednesday - but hit out at what he calls a 'sneaky' policy ...

LORD ALAN Sugar has blasted ITV over a sneaky advertisement tactic despite viewers paying £5 a month not to see them. The ...

Lord Alan Sugar has sparked a flood of outraged X responses after the star of The Apprentice took to the social media ...

Some ITVX users have jumped to Lord Sugar's defence.

The Apprentice's Lord Alan Sugar stopped the taxi going back to the house for the first time in all the 18 series and hauled everyone on the losing team back into the boardroom for the double firing.

Lord Alan Sugar is set to revive his famous brand Amstrad with the launch of a new digital marketing company led by his grandson, 17 years after selling the business to Sky. The business mogul, who ...

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Add Yahoo as a preferred source to see more of our stories on Google. Tim Campbell, Lord Sugar and Karren Brady get ready to welcome The Apprentice series 20 contestants. (BBC/Naked (A Freemantle ...

BUSINESSMAN and TV personality Alan Sugar has provoked backlash after saying that he cannot “understand a word” that Scottish ...