Almost all of last month’s top 10 pharma TV ad spenders took advantage of February’s two major sporting events to get the word out about their meds. | Almost all of last month’s top 10 pharma TV ad ...
Direct-to-consumer drug advertising has long been opposed by the American Medical Association — and now the Trump ...
Officials and policymakers say direct-to-consumer drug advertising encourages patients to seek treatments they don’t need and ...
It's rare to make it through an episode of your favorite show without seeing a commercial for a prescription drug that ...
Independent of FDA’s enhanced oversight, it’s clear that DTC promotion of weight loss drugs is having a moment, as companies go all in in pursuit of uptake expansion.
Despite continued uncertainty and mounting regulatory challenges, pharma TV ad spend topped $7 billion through the first 11 months of 2025. Recently released data by iSpot.tv found that the ...
Damian Garde is a reporter at large, live and feature journalism, covering the global drug industry and contributing to STAT’s industry-leading events. The nation’s top drug regulator said he wants to ...
For literal decades, the writing staff of Saturday Night Live has found the language and structure of pharmaceutical commercials to a gold mine for comedy sketches. (Say it with me: “Do not taunt ...
After a record-setting October that easily dwarfed all preceding months in the year, TV drug ad spending found a happy medium in November. Last month, drugmakers shelled out a combined $277.3 million ...
Alex Hogan is STAT’s senior multimedia producer and host of STATus Report, STAT’s weekly video series. You can follow him on Bluesky. If there’s any event that draws a lot of attention to TV ads, it’s ...
In Focus delivers deeper coverage of the political, cultural, and ideological issues shaping America. Published daily by senior writers and experts, these in-depth pieces go beyond the headlines to ...
Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are proposing bans.