If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that most entrepreneurs abandoned years ago. Some people believe it’s ...

Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference? Newsletters are having a moment in the sun, as marketers experiment with ...

The wider marketing world sometimes overlooks email newsletters. Viewed as too old-school compared to other digital tools, newsletters are great for engaging customers. Aligning them with other ...

How to Actually Get Returns in Your Marketing Efforts The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered ...

Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own. Email has been a particularly useful marketing channel for businesses. But in ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

Media buyers and marketers looking to stretch every dollar and invest in effective and measurable marketing programs should add e-newsletter sponsorships to their marketing mix in 2009. E-newsletter ...