Cooking Indian food can be intimidating. Just trying to track down all the right spices at the grocery store often proves futile. But at least once a week—with ingredients purchased from the meager ...

In 1958 on a quiet street off the Euston Road, London, Laxmishanker Pathak opened a small grocery shop. With help from his wife he began selling sweets, spices and vegetables to fellow Indians and a ...

Associated British Foods, the UK group behind Kingsmill bread and Twinings tea, has added a bit of zip to its grocery basket with the acquisition of Patak’s, the Indian cuisine business. Dean Best ...

Patak’s has launched a new campaign to promote its latest meal kits. The campaign, titled ‘Curry Saucerer’s Apprentice,’ was created by the creative studio Ourselves, with production support from ...

ABF-owned Patak's claims its new onion bhaji mix is the first starter dish in the ambient Indian category. Comprising a standard and hot & spicy variant, Patak's Easy Onion Bhaji for Two (rsp: £1.20 ...

Patak’s is hoping to knock Sharwood’s off its pedestal as the leading ambient Indian sauce brand with a £5m marketing campaign, new products and a packaging revamp. Associated British Foods, which ...

Associated British Foods has taken its Indian spice brand, Patak’s, into the frozen ready meal market. UK supermarket Tesco will become the exclusive seller of a range of six Patak’s frozen ready ...

Patak’s has launched a new £1.5 million TV advertising push to promote its new range of regional Indian sauces. The campaign, which uses tongue-in-cheek humour, has been created by Manchester-based ...