Planters has "paused" its viral marketing campaign depicting the "death" of its iconic Mr. Peanut mascot in the wake of Kobe Bryant's death, Ad Age reports. Planters launched the campaign last Tuesday ...
Eleven-year-old Planters NUT-rition is getting updated packaging and its first brand-specific national campaign since 2012. The NUT-rition line includes 12 different mixes of nuts, fruit and other ...
Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...