If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Programmatic advertising is the process of buying digital ads using software. Traditional advertising methods require requests for proposals, bids, quotes, and more. But in programmatic advertising, ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

But publishers and content creators are bullish on email newsletters as a way to reach their most engaged readers directly, free from the algorithmic whims of search and social platforms. As a result, ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

At the e4m Conference, Hemant Arora of Truecaller emphasizes the need for programmatic advertising to focus on consumer ...

The news: AI slop accounts for a relatively small share of ad spend, but it’s exposing the limits of traditional ad quality metrics, per an analysis by the Trustworthy Accountability Group (TAG), the ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...