Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of ...

Several tech companies have AI elements or spots entirely made by artificial intelligence in the 2026 Super Bowl. It's a bellwether for the future of advertising.

Comcast Advertising has appointed James Borow as GM of Universal Ads, its self-service platform that allows brands to create, buy and measure ads across premium video. Borow, who was previously … The ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. Having worked on multicultural marketing in the US for more than ...

Advertising has long been viewed in an unfavorable light as increasing anxiety, lowering self-esteem, and creating perceptions of false or imagined needs. With the addition of online marketing, we ...

One of the main promises of online advertising is targeting. Tracking browsing habits helped early digital advertisers slice up audiences and sell them to marketers. Search engines like Google let ...

Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for ...