Humans "signal" their status by looking or behaving in socially desirable ways, but how such signals are received is dependent on context. If a previously high-status social signal (like a college ...

Hong Kong has more ultra-rich people than any other country, yet 1 in 5 people still live in poverty. Dateline asks why the gap between rich and poor is so extreme. Preview above: Why is the wealth ...

Looking successful can be expensive. Here are 7 ways Singaporeans may be spending to signal status and success.

In recent decades, consumer behaviour research has increasingly examined how individuals use purchases to communicate status, identity and group membership. Conspicuous consumption emerges when buyers ...