I believe marketing is never an expense, but always an investment. But, like any investment, it needs to be carefully handled if you don’t want to waste or possibly even lose money. It requires ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

CRN's first-annual Partner Marketing Guide highlights the marketing programs that IT vendors offer to solution provider partners. The support, services and capabilities these programs provide to the ...

A successful marketing campaign comprises multiple advertising solutions that achieve different objectives. This is because marketing success hinges on more than just broad reach. Broad reach is ...