Add Yahoo as a preferred source to see more of our stories on Google. Photo credit: Courtesy The toughest thing, for most watch fans, will be picking a favorite. Or two. That's how many you can buy at ...

A recent animated video featuring Snoopy Dog on Omega's Instagram account hinted at an upcoming collaboration for watch enthusiasts. This watch collection is expected to take inspiration from the ...

Omega and Swatch have announced a budget version of the iconic Speedster Moonwatch, an astronaut-inspired piece that usually retails for thousands of dollars. The MoonSwatch is the first collaboration ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here It’s no secret that the old guard of luxury labels is ...

The hottest watch of the year sold for $260 last weekend and spurred chaos across the world. Swatch and Omega partnered for an affordable version of the latter’s iconic Speedmaster, dubbed the ...

A collaboration in the high-end watch world that no one saw coming, has the industry and “watch-heads” in a frenzy. After teasing it via social media for a week and taking out full page newspaper ads, ...

SALES of the Omega Speedmaster Moonwatch have surged in the wake of a wildly successful collaboration with plastic timepiece pioneer Swatch that’s introduced the iconic chronograph to a wider public.

Snaking queues emerged globally as Swatch and OMEGA announced the drop of its BIOCERAMIC MoonSwatch collection over the weekend. The 11 series collection pays homage to planets and were priced at an ...

Astrology-themed merchandise may be a hot commodity in the shopping market, but Omega and Swatch’s MoonSwatch collaboration caused actual retail chaos. First released last weekend, the 11-piece ...