This car introduced us to wonderful new Prius brand values. Where's the medal for most improved? Personal growth is an underrated superpower that’s perfectly exemplified by the 2024 Toyota Prius Prime ...

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change is reflected in the 2025 model-year Prius and RAV4 models. Toyota says the ...

Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

For the RAV4 PHEV, that means the same two trim levels are on offer as before, the entry-level SE and the top-dog XSE (as on the Prius PHEV/Prime, both PHEVs follow Toyota's SE trim identifier ...

Toyota built the hybrid blueprint rivals still chase. Decades of refinement and scale keep its edge unchallenged.

Hybrids promise great efficiency without the high cost or range anxiety of EVs. Not all of them live up to this promise, but ...

Toyota’s Prius and Rav4 Prime will be called ‘Plug-in Hybrid’ for the 2025 model year. Toyota’s Prius and Rav4 Prime will be called ‘Plug-in Hybrid’ for the 2025 model year. Toyota says the name ...

If you're in the market for a reliable, efficient compact car, you're probably looking at the Toyota Prius and Prius Prime (now named -- or, rather, renamed -- Prius Plug-in Hybrid). Both offer ...

A Prius solar roof generated about 3.7 miles of charge after nearly 12 hours in sunlight, highlighting the gap between ...

Toyota Prius Prime owners face a $150 "road trip tax" as dealers refuse to sell $50 sealant bottles, forcing $200 full-kit ...

Looking towards other Toyota models, specifically the two Prius variants, the numbers haven't managed to close the gap on the RAV4. This dominance isn't something new. At the end of last year, Toyota ...