Immersive Video is Apple’s proprietary format for 180-degree video content that runs on Vision Pro. The rollout of new Immersive Videos has been slow over Vision Pro’s first year, but several signs ...

I considered buying one when the first generation was announced, but I decided to wait after learning it weighed 600–650g. I ...

Apple just dropped a wave of announcements that prove the Vision Pro isn’t just a headset. It’s becoming a legitimate platform for experiences you can’t get anywhere else. From backcountry skiing with ...

Apple isn't doing a good job shaking the accusations of abandoning the Apple Vision Pro platform when you observe how it handles sharing information about exclusive content like Immersive Video. I'm ...

Apple Immersive Video has long been seen as one of Vision Pro’s most unique and compelling features. It enables 180-degree entertainment experiences that are impossible to replicate with a TV home ...

Apple is rolling out a new slate of Vision Pro content, amongst the first shot with Blackmagic’s URSA Cine Immersive camera and edited in DaVinci Resolve Studio on Mac. Credit where credit is due, ...

Apple is all in on immersive video content. The company has previewed an array of new films shot in Apple Immersive for the Apple Vision Pro, including projects from Canal+, MotoGP, Red Bull, CNN, and ...

Apple Inc. is cutting jobs across teams responsible for the Siri digital assistant and the Vision Pro headset, part of an effort to focus on new devices and artificial intelligence. Apple is also ...

But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...

Apple announced the next slate of immersive content is on its way to Vision Pro, this time bringing an immersive documentary from Real Madrid and some extreme sports from Red Bull. First reported by ...

Blackmagic's URSA Cine Immersive camera for Apple Vision Pro content can now be ordered, if you have $30,000. Here's what it can do, and who it's for. Announced back in June 2024, the high-end camera ...

Apple’s Vision Pro is struggling to gain traction, and the biggest reason isn’t just its $3,499 price. The real problem lies in the absence of immersive video content, the very feature Apple once ...