If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

Over the years, the YouTube suggestion algorithm has become pretty complex. I’ve noticed that it can extrapolate my tastes very well based on my watch history, continuously tempting me to consume more ...

You’ve probably never known a YouTube without ads, without an algorithm feeding you an endless scroll of recommendations, and without creators turning content into full-time careers. But 20 years ago, ...

You can now hyperpersonalize your YouTube algorithm using plain language. On Wednesday, Google announced several new, mostly AI-driven features for YouTube. One standout is the Custom Feeds button, ...

In YouTube’s latest update, viewers can tweak what the algorithm shows on their front page and curate it to a specific vibe.

Todd Beaupré, Rene Ritchie, and Katarina Mogus at VidCon 2026's panel "Decoding the Algorithm: What Your Audience Actually Wants on YouTube." Credit: Kristy Puchko / Mashable VidCon is a premier ...

If you’ve ever uploaded a video to YouTube, you’ve probably asked yourself the same question every creator asks at some point: why does one video take off while another barely gets any views? The ...

YouTube has frustrated digital video creators for not always displaying their videos to the people who subscribe to their channels and for sometimes pulling ads from their videos that people do see.

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YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...