@worldofadvertisingg on Instagram: "Ameriquest Mortgage Company — “Don’t Judge Too Quickly” (2004) What does it take to get attention for your company? A good advertisement. And what does it take for that ad not to disappear among hundreds of others? Make it absurdly simple. In 2004, Ameriquest Mortgage Company launched the iconic campaign “Don’t Judge Too Quickly”, created by BBDO. A series of short stories built on everyday situations that seem obvious — until the final second. No spectacle. N
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@worldofadvertisingg on Instagram: "Ameriquest Mortgage Company …
1.5K views1 month ago
Instagramworldofadvertisingg
Dankstinct on Instagram: "Ameriquest Mortgages Commercial (2005) This still is from the famously funny Ameriquest Mortgages “Don’t Judge Too Quickly” ad campaign, specifically the “Cat Killer” commercial. The scene is designed to look shocking at first glance: the man is holding a big kitchen knife in one hand and a panicked fluffy white cat in the other. To anyone walking in, it looks like something horrible is about to happen. But the twist flips everything. He’s actually trying to help the ca
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Dankstinct on Instagram: "Ameriquest Mortgages Commerci…
6.3K views3 months ago
Instagramdankstinct
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