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Is it just me or are charity adverts kinda racist? We need to totally rethink NGO storytelling in 2026. By empowering communities on the ground to tell their own stories. But quit this ‘giving a voice to the voiceless BS.’ They already have a voice. We just need to hand over the mic! Yusuf Omar from seen.tv shares examples of organizations getting this right and getting results. Whether it’s brand awareness or fundraising, storytelling must be more real, more raw and more authentic. | Yusuf Omar
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