Hindustan Unilever’s Start a Little Good campaign (2019) delivered an unforgettable message on plastic pollution. The film, set in a small village, showed Goriya the cow trying to eat a plastic bag tossed from a passing bus a moment that triggered chaos and reflection among the locals. This striking image captured the devastating impact of careless plastic disposal on animals. Driven by Ogilvy Mumbai, the campaign highlighted how simple acts like recycling and waste segregation can help create a