In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us, By Us"—FUBU's slogan. GAP, unaware of the hidden endorsement, inadvertently gave FUBU a massive platform by airing the commercial nationwide. This exposure helped propel FUBU into mainstream fashion, catapulting it from a niche urban brand to an iconic symbol of 90s hip-hop culture and success. The moment became a pivotal
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"How many people from the Gap had to get fired for that" FUBU shares the story of when LL COOL J wore FUBU In a 30-Million Dollar Gap Commercial. Watch as Daymond John, Carlton Brown, Dr. Keith C Perrin Jr, J. Alexander Martin of FUBU share the story and much more on this ALL NEW Episode Of #DrinkChamps #MonsterEnergy #monstermusic This ALL NEW Episode of Drink Champs Is OUT NOW on REVOLT's #Youtube | Drink Champs
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