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How SRAM became Shimano's biggest rival #cycling #sram #shimano #cyclingindustry
SRAM didn’t beat Shimano by trying to become Shimano. In this short, we look at how SRAM grew from a small American company into Shimano’s biggest rival by taking a very different route: building a powerful component ecosystem through smart acquisitions and specialist brands. Instead of copying Shimano’s all-in-one model from day one ...
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